Analyzing the target group, our surroundings and aim, we landed in three core values: Science, accessibility and popular movement. With these in mind, we created a series of products for Botaniska with practical solutions and clear instructions making gardening easily approachable to the target group. The identity keep one foot in the classic, scientific expression whilst the other one opens up for a more easy going approach. Botaniska communicates an accessible and vigorous design attitude making room for a new generation of plant enthusiasts.
This project was created as part of our graduation thesis by Linnéa Danielsson,
Sofie Gustafsson and Sofia Stiernelöf.