© 2019 Linnéa Danielsson


Practive is a youth company selling sports belts. With fairs as an important source of exposure and limited resources, the company need a clear and recognizable identity that is easy to maintain. It was also important to have a strong logo that could both stand for itself and be used as a pattern and symbol.

An identity communicating and inspiring workout. The logo was developed based on stencil typography, conveying work and sweat. The different components of the logo form graphics for patterns and symbols where the shapes and colours are reminiscent of running tracks and sports. The shapes can be used with several variations to build a uniform brand and the components work together to build a strong communication through posters, brochure and stackable packages.